• Dr V Abirami
• Nirmal kumar

In the past few decades the technology of the world has evolved like never before. Unlike the progress of pre-world war era, the current growth is almost exponential with new developments occurring everyday. Electronics market is one of the fastest growing market of India. The country has seen a number of changes and quite significant evolution in its retail market sector. The informed consumers are comparing price, features, cost and other various factors before any purchase. The primary aim of the present study is to analyse the consumer buying behaviour in shopping malls across Coimbatore city. To analyse the demographic trends of consumer behaviour the research was conducted based on the presence for estimating client purchasing conduct and fulfillment level towards current shopping centers in Coimbatore city. The present study collected opinions of around 400 respondents from Coimbatore city.

Consumer Behaviour, Shopping Malls, Service Quality, Consumer Preferences, Electronics Goods

"Factors influencing consumer buying behaviour in electronics sector at shopping malls in coimbatore: An analytical approach", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.922-933, June 2019, Available :http://www.jetir.org/papers/JETIR1907585.pdf

"Factors influencing consumer buying behaviour in electronics sector at shopping malls in coimbatore: An analytical approach", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp922-933, June 2019, Available at : http://www.jetir.org/papers/JETIR1907585.pdf