• Lakshminarayan N
• Dr.K Ramachandra

The usage of mobile in recent days is rapidly increasing and technology is widely advancing and used in all the fields . And also due to some new innovations in telecommunications there are lot many disturbances in the telecom industry . Reliance Jio has given a big push to Indian telecom industry, offers such as free internet, free calling, 4G network provide a serious threat to others network operators . Reliance Jio emerge a new choice and mother service providers face a new kind of challenge and find difficult to cope up with new circumstances. . This paper mainly concentrates on the disruption by Reliance Jio in telecom sector . The paper discusses the innovative strategies adapted by Reliance Jio to capture Indian market. Currently India is the world’s second largest telecommunication market and still growing . The increasing mobile economy in India will significantly add to the GDP growth of the country. In Indian mobile industry both Indian network providers and international providers receive considerable market share. This study analyses operational strategies made by jio to acquire market share in India .

Disruption , Reliance Jio , Telecommunication , Strategies , 4G highspeed data .

"Impact of Reliance Jio on other Indian Telecom brands - A Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.998-1002, June 2019, Available :http://www.jetir.org/papers/JETIR1907596.pdf

"Impact of Reliance Jio on other Indian Telecom brands - A Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp998-1002, June 2019, Available at : http://www.jetir.org/papers/JETIR1907596.pdf