• Bhavna D. Ranch

Abstract – Consumer in today’s economy is a person who buys good or hires services for consumption. Therefore every person who buys things from the market which are necessary to maintain life is a consumer. Consumers face a number of problems due to their unconsciousness ignorance, illiteracy and unorganised. “A study on women’s awareness related to consumer rights in Jamnagar” in this study analysed that, there is some correlation between age and consumer awareness about Consumer Rights. There is some correlation between educational qualification and consumer awareness about Consumer Rights. There is some correlation between occupation and consumer awareness about Consumer Rights. Over all age wise, education wise and occupation wise more than 47 percentage women had medium level of awareness about Consumer Rights. The consumer education program should be organised by government in rural areas also to developing awareness about consumer rights, consumer protection act and redressal mechanism. Consumer should effectively exercise for his rights, consumer protection act and redressal mechanism. Consumer should organize together as consumers to develop the strength and influence to promote and protect consumer interest. Consumer should have active role in consumerism and consumer education.

Consumer Rights, consumer awareness, women

"A Study on Women’s Awareness Related to Consumer Rights in Jamnagar", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.406-409, June 2019, Available :http://www.jetir.org/papers/JETIR1907658.pdf

"A Study on Women’s Awareness Related to Consumer Rights in Jamnagar", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp406-409, June 2019, Available at : http://www.jetir.org/papers/JETIR1907658.pdf