• Dr.S.Suganya

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, the digital marketing strategy must change and grow with technology to keep ahead of the competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers. An effective digital strategy will help to take the right decisions to make a company successful online.

Chatbots, AR and VR, Live content, Engagement-Based Email Marketing, Content Personalization

"Digital marketing strategies for organisational sustainability", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.531-535, June 2019, Available :http://www.jetir.org/papers/JETIR1907678.pdf

"Digital marketing strategies for organisational sustainability", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp531-535, June 2019, Available at : http://www.jetir.org/papers/JETIR1907678.pdf