• Chaitanya Shinkhede

Social Sustainability of community radio incorporates the nature of content and community participation in content production and dissemination. This research is an attempt to analyze the latter phenomenon in order to study the social sustainability of rural community radio. Mann Deshi Tarang Vahini, a rural CR operating within the state of Maharashtra was selected for the study. This Paper explored the degree of participation and format of content produced by the community and sought to study the unrecognized relationship between the demographics and the participation of community in CR broadcast. This present study does not evaluate the social sustainability of selected CR. The study was based on qualitative and quantitative data. In-depth interviews and focus group discussions allowed the researcher to draw insights on the perception of community towards the participation in programmes, also, the obstacles faced by CR staff to increase the involvement of rural people. The survey and field visits captured the techniques and methods to increase participation based on quantitative data. The survey questionnaire recognized the degree and frequency of participation of the community. The findings established a secure connection between the education and monthly income of participants and participation in CR. In addition to that, it is suggested that the participation of the community in ownership, decision making, and management could help the CR station in various ways. However, to work as a socially sustainable station, CR staff should reach out to people by planning field visits and outdoor broadcasting. With the achieved results, the framework for social sustainability is further designed. With the achieved results, framework for social sustainability is further designed.

Community Radio Station, Content Production, Broadcasting, Programs, Transmission, Participatory Approaches, Mann Deshi Tarang Vahini

"Exploring Social Sustainability of Rural Community Radio: Case of Mann Deshi Tarang Vahini, Mhaswad", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.668-680, June 2019, Available :http://www.jetir.org/papers/JETIR1907692.pdf

"Exploring Social Sustainability of Rural Community Radio: Case of Mann Deshi Tarang Vahini, Mhaswad", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp668-680, June 2019, Available at : http://www.jetir.org/papers/JETIR1907692.pdf