• REKHA. U. P
• Dr.S.Parithi

There are number of financial assets or investment avenues are available in India. Each investment alternative has its own strengths and weaknesses. Some options seek to achieve superior returns but with corresponding higher risk. Other provide safety but at the expense of liquidity and growth. Other options such as FDs offer safety and liquidity, but at the cost of return. Mutual funds seek to combine the advantages of investing in arch of these alternatives while dispensing with the shortcomings. Indian stock market is semi-efficient by nature and, is considered as one of the most respected stock markets, where information is quickly and widely disseminated. Thereby allowing each security's price to adjust rapidly in an unbiased manner to new information so that, it reflects the nearest investment value. Savings form an important part of the economy of any nation. With the savings invested in various options available to the people, the money acts as the driver for growth of the country. Indian financial scene too presents a plethora of avenues to the investors. Though certainly not the best or deepest of markets in the world, it has reasonable options for an ordinary man to invest his savings.

Investors, attitudes, perception, investment

"INVESTORS ATTITUDE AND PERCEPTION TOWARDS INVESTMENT OPTION AVAILABLE IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.685-691, June 2019, Available :http://www.jetir.org/papers/JETIR1907694.pdf

"INVESTORS ATTITUDE AND PERCEPTION TOWARDS INVESTMENT OPTION AVAILABLE IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp685-691, June 2019, Available at : http://www.jetir.org/papers/JETIR1907694.pdf