• Shalini Garg
• Prof. Harsh Dwivedi

Creativity is important to organization not only to become more responsive and efficient but also to develop competence and professionalism in the employees. It is the requirement in every corporate sector to realize the potential creativity of employees so that they will be more enthusiastic and devoted towards their work and organization. Among the corporate, IT companies are doing best and demand for creative employees who explore the future opportunities in the sector. So there is a great challenge for Human Resource Managers to promote Employee creativity which leads to Organization Innovation. Creativity is a basic parameter for fostering Innovation and impact the brand image and financial outcome of the organization. But do human resource management practices have impact on creativity of employees? If so, what are those factors which truly impact the creative dividend in Indian software companies? This study based on the primary survey of employees in software companies to quantify which factors are more prominent to impact creativity in those companies. This study found that Employee Creative Behavior is the important determinants that have impact on creativity as well as the survey results also found that employees, who suggests new ways to achieve goals, eager to learn new things, implement ideas with adequate plans and schedules, comes up with creative solutions to problem and exhibit creativity when given opportunity, shows to be more creative and thus plays a crucial role in developing innovative product and processes to fruitfully utilize the creative dividend in the company.

Creativity, HRM Practices, Creative Behavior, Organization creative climate.

"Unleashing Factors Enhancing Creativity In Indian Software Companies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.750-754, June 2019, Available :http://www.jetir.org/papers/JETIR1907704.pdf

"Unleashing Factors Enhancing Creativity In Indian Software Companies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp750-754, June 2019, Available at : http://www.jetir.org/papers/JETIR1907704.pdf