• Dr. Raja Roy Choudhury
• Jayadeep Das
• Prince Jagga

Companies are continually attempting to find out the best way to get the highest quantity of client’s attention in this age of contemporary marketing. The basics are evident: In order to boost sales, you need to persuade clients to purchase certain goods or services with the assistance of efficient advertising. It must be visible in order to make your advertisement efficient. And while this sounds so easy–we live in an age in which we are over-exposed to unnecessary quantities of unimaginative, sometimes worrying, advertisements –online, on TV, or in print. This implies that bringing an ad with a favourable message to the masses is becoming difficult for marketers, while remaining convincing. This precise dilemma resulted in creation of guerrilla marketing over the period of 30 years. (Amy, 2011)

Guerilla Marketing, Techniques

"Guerilla Marketing Small money big reach", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 7, page no.693-701, July-2019, Available :http://www.jetir.org/papers/JETIR1907855.pdf

"Guerilla Marketing Small money big reach", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 7, page no. pp693-701, July-2019, Available at : http://www.jetir.org/papers/JETIR1907855.pdf