UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 8
August-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1907863


Registration ID:
220821

Page Number

757-763

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Title

Factors Influencing Consumer Behaviour

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Abstract

Abstract Consumer behaviour is the study of individuals, group of individuals and organizations. It includes all the aspects that are associated with the consumer, such as buying behaviour, use and disposal of goods and services, including the consumer's emotional, mental and social angles that precede or follow these activities. In order to succeed in today’s dynamic and rapidly evolving marketplace, marketers need to know everything about consumers - what they need, what they think, how they work, how they spend their money and time. Research has shown that consumer behaviour is unpredictable, even for experts in the field. It examines how emotions, attitudes and preferences of each consumer are different from each other and in what context. In this study, we will understand the how the consumer behaves differently in different condition. We will examine how the consumer makes their choices out of available alternatives and what are the factors which influence their buying decision.

Key Words

Keywords: - Buying Pattern, Consumer decision making, Influencing factors

Cite This Article

"Factors Influencing Consumer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 8, page no.757-763, August 2019, Available :http://www.jetir.org/papers/JETIR1907863.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Factors Influencing Consumer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 8, page no. pp757-763, August 2019, Available at : http://www.jetir.org/papers/JETIR1907863.pdf

Publication Details

Published Paper ID: JETIR1907863
Registration ID: 220821
Published In: Volume 6 | Issue 8 | Year August-2019
DOI (Digital Object Identifier):
Page No: 757-763
Country: Chandigarh, Chandigarh, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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