• V SAI DHEERAJ
• Dr.M.Sudhir Reddy

SBI is an Indian multinational, Public Sector banking and financial services company. SBI is one of India’s major banks and is an industry leader in terms of size, business sector promotion and initiatives for the progress and economic enhancement of the Indian economy. SBI is entering into many new businesses with strategic tie ups – Pension Funds, General Insurance, Custodial Services, Private Equity, Mobile Banking, Point of Sale Merchant Acquisition, Advisory Services, organized items and so on – every one of these activities having a massive potential for development. SBI is moving forward with forefront innovation and imaginative new saving money models, to strengthen its presence and widen its client base. The bouquet of services provided by SBI includes Personal Banking, International, Banking, Agriculture / Rural and Corporate Banking, SME, Government Business and Domestic Treasury. SBI is a universally acknowledged regional banking giant and has 20% market share in deposits and loans among Indian commercial banks

sbi,consumer perception, marketing.

"customer perception on sbi in the present digital era.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.947-952, June 2019, Available :http://www.jetir.org/papers/JETIR1907892.pdf

"customer perception on sbi in the present digital era.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp947-952, June 2019, Available at : http://www.jetir.org/papers/JETIR1907892.pdf