• T Sreenivas

Knowledge is critical for business growth and business survival. Knowledge management (KM) has become an important business strategy in an era of accelerated globalization and digitalization of SME’s(Small & Medium Scale Enterprises) for delivering products and services. The role of Knowledge Management Strategy wants to improve knowledge sharing and innovation capabilities in organizations.However, many SME’s are encountering ambiguity and uncertainty of adopting and implementing Knowledge Management strategy. There is a general consensus in business practices and academia on the fact that SMEs are falling behind large companies in developing Knowledge Management strategies and benefits of Knowledge Management have not been fully exploited by these firms.With SME organizations, the implementation of the right knowledge management strategy is just as critical as it is with larger organizations.So this paper highlights to investigate the key Knowledge management (KM) strategies requires for SME’s.Using Factor Analysis & Multiple regression , this paper finds critical factors where SME’s are emphasizing on Personalisation strategy ie; Communities of Practice, On the Job Training and Learning by doing for Innovation.However, the SME’s are not focusing on Codification strategy ie; Formal learning.Therefore SME’s has to adopt and leverage both Knowledge management Strategies ie: Personalisation strategy & Codification strategy to have a sustainable competitive advantage.

SME’s,Knowledge Management Strategy,Factor Analysis, Multiple regression,Competitive advantage

"The Codification Strategy for Innovation in Globalised SMEs", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.91-104, June 2019, Available :http://www.jetir.org/papers/JETIR1907916.pdf

"The Codification Strategy for Innovation in Globalised SMEs", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp91-104, June 2019, Available at : http://www.jetir.org/papers/JETIR1907916.pdf