• Dr. Manoj Kumar

In a highly globalized and competition driven business world the role of social media is increasing. The social media has become a tool for marketing. Social media has a positive impact and a positive influence on the company as well as the consumers. In a rapidly changing era, entrepreneurs, as well as marketers, need to be update with the change in the business environment or they have to face the risk of being obsolete. In an industry where trends are changing in faster than light, adoption of social network marketing is very vital for companies to survive in that race. In the era of face book., whatsapp, Twitter and instagram, social marketing has evolved as an integral part of marketing strategy. In this paper it is tried to find out the importance of social media is business. An attempt has been mode to analyze the influence of social media as a buying decision maker.

Marketing, whatsapp, instagram, Tool, strategy, Buying

"Is Social Media a tool for Business", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.329-333, June 2019, Available :http://www.jetir.org/papers/JETIR1907935.pdf

"Is Social Media a tool for Business", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp329-333, June 2019, Available at : http://www.jetir.org/papers/JETIR1907935.pdf