• ANKIT SINGH

The global business industry is marching towards environment friendly products and services. Proprietors have an instrumental role to play in realizing the climatic goals of the world community. Many global players in diverse businesses are now successfully implementing green marketing practices. Various studies by environmentalists indicate that people are concerned about the environment and are changing their behavioural pattern. The prime focus is on green marketing and its expanding horizons in the India. It is pertinent to note that green marketing is a phenomenon which has developed particular important in the modern market and has emerged as an important concept in India as in other parts of the developing and developed world, and is seen as an important strategy of facilitating sustainable development. This paper attempts to analyze the contemporary trends in the Indian commercial sector pertaining to green products and green technology. The researcher has also tried to examine the interface between green marketing trends and patent regime focusing on India.

Green Marketing, Green Technology, Eco-patents, Green Consumerism, Green Products, Sustainable Development, Technology Transfer

"EVOLUTION OF GREEN MARKETING IN INDIA: A CRITICAL STUDY WITH SPECIAL REFERENCE TO GREEN PATENTING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.621-631, June 2019, Available :http://www.jetir.org/papers/JETIR1907974.pdf

"EVOLUTION OF GREEN MARKETING IN INDIA: A CRITICAL STUDY WITH SPECIAL REFERENCE TO GREEN PATENTING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp621-631, June 2019, Available at : http://www.jetir.org/papers/JETIR1907974.pdf