• E. V. PRABHA

Film is a popular medium when compared to any other medium. The expenditure for the making of the films is more and it tries to attract the larger audience with its technical advancement and the script it delivers. The availability of films in television medium is increasing day by day and many television programmes invite film personalities for their programme that increases the awareness of films and content related to films. Even the participation of film personalities are more in television programmes. This increases the access to television medium as it is easily available in most of the Indian homes and the maintenance of the medium is also less expensive. Children are the active audience of television medium as they are encouraged by the family members to view films and television programmes at home. Most of the family members believe when children are exposed to films and television programmes in a controlled environment they are safe from the negative influence from the society. Children are influenced by television and they develop their behaviour in a positive and negative way based on the choice of selection of the television content. This study focus on the perception and behaviour of children when influenced by the films and television programmes.

Films, television programmes, perception, behaviour, children.

"PERCEPTION AND BEHAVIOUR OF CHILDREN – AN ANALYSIS OF FILMS AND TELEVISION PROGRAMMES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.796-800, June 2019, Available :http://www.jetir.org/papers/JETIR1907996.pdf

"PERCEPTION AND BEHAVIOUR OF CHILDREN – AN ANALYSIS OF FILMS AND TELEVISION PROGRAMMES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp796-800, June 2019, Available at : http://www.jetir.org/papers/JETIR1907996.pdf