• RAJALAKSHMI.G.S
• Dr.K.T.SUBHASHCHANDRA

Human beings are evolved as social animal who cannot afford to exist and work in isolation which results in a complex and dynamic social structure to formulate the rule and strategy for proper growth and development of human beings. Human resources play a crucial role in the development process of modern business world Human resource management (HRM) is the strategic and coherent sound approach to the management of an organization's most valued assets - the people working there who individually and collectively contribute to the achievement of objectives of the business. The terms "human resource management" and "human resources" (HR) have largely replaced the term "personnel management" as a description of the processes involved in managing people in organizations.. Human resource management is both an academic theory and a business practice that addresses the theoretical and practical techniques of managing a workforce and gaining the advantage resulting from the talents of human resources. The Human Resources Management (HRM) function includes variety of activities, and key among them is deciding what staffing needs the employer has and whether to use independent contractors or hire employees to fill these needs, recruiting and training the best employees, ensuring they are high performers, dealing with performance issues, and ensuring your personnel and management practices conform to various regulations. Activities also include managing the approach to employee benefits and compensation, employee records and personnel policies. There are many tactics and strategies used to retain employees in organizations. The basic purpose of these strategies is to increase employee’s satisfaction, boost employee morale, and achieve retention. Sometimes, retention strategies are not used properly and wrong retention strategies are used. As a result of this, these strategies fail to achieve the desired results. There are costs associated with employee turnover. The impact of employee turnover on organizations is that it often engenders far-reaching consequences and may jeopardize efforts to attain organizational objectives. The research paper analysis the data collected from the employees of the IT industry and attempts to find out the reasons for employee turnover and the strategies followed by the organization to retain its key employees as they are the assets of the organisation

Employee Retention, Talent Enhancement, Employee Satisfaction, job enrichment.

"“Growing Attrition Rate A Bane to Small And Medium Scale IT Sector”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.289-294, June 2019, Available :http://www.jetir.org/papers/JETIR1907A67.pdf

"“Growing Attrition Rate A Bane to Small And Medium Scale IT Sector”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp289-294, June 2019, Available at : http://www.jetir.org/papers/JETIR1907A67.pdf