• Dr.V.Suganthi

Abstract To survive and succeed in today’s complex business world all organisation must develop a marketing strategy that hold the latest trend in technology. E-business provides new opportunities for companies to compete in the global market and play a major role in the world’s economy. Despite the significant studies in the field of e-business, it requires more comprehensive analysis in exploring e-business competitiveness and indicators which enable to measure e-business competitive capacities. This paper aims to develop a theoretical framework of e-business model. After analysis of e- business diversity, the most important activities of e- business is presented. This model includes four the storefront model, shopping cart technology, the auction model, the portal model, name your price models, comparison–pricing model, bartering model and other Web business models. The paper also focuses attention on e-marketing strategies, e-business and e-marketing. .

Keywords: E-Business, E-Marketing, E-Business Model and Strategies

"E-Business and E-Marketing Strategies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.602-606, June 2019, Available :http://www.jetir.org/papers/JETIR1907B12.pdf

"E-Business and E-Marketing Strategies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp602-606, June 2019, Available at : http://www.jetir.org/papers/JETIR1907B12.pdf