• Mrs.N.SHOBA

E-Business industry, which started flourishing in India almost ten years back has arrive a long way in a very abruptly span of time in India. It is today one of the quickest growing sector of the Indian digital economy. Online shopping or online marketing – an application of e commerce, has get a popular trend in India from final few years. Due to mordernization, digitialisation and globalization Indian population have commenced enjoying the gains of online shopping like gadget in shopping, 24 hrs shopping, free delivery, huge dismisses, etc, at their doorstep. Flipkart, one among the top leader in e-commerce business in India started its procedure in 2012 with selling online books and shortly Flipkart is offering production categories like dressing, accessories, footwear, electronics, home decor and much more. On 6 March 2019 Flipkart introduced a new scheme of its own – “the big billion day sale”. It was a one day sale which is conceived to be the biggest sale amongst all the sale offered till now by e-tailors. Many companies and swords are offering sales and dismiss for their customers in Indian online and offline market. Promoting sales by allowing for innovative offers to customers is good but at the same time a million dollar interview also arises that “What are the limits or how big ought be the introduction?”

E-Business, Mordernization, Digitialisation, Globalization

"Case Study:-Big Billion Day- Online Shopping Gaining or losing Strategy", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.660-667, June 2019, Available :http://www.jetir.org/papers/JETIR1907B19.pdf

"Case Study:-Big Billion Day- Online Shopping Gaining or losing Strategy", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp660-667, June 2019, Available at : http://www.jetir.org/papers/JETIR1907B19.pdf