• Mrs.G.Saraswathi
• Dr.R.Lalitha

This paper discussed about the online purchase. The purpose of the study is to provide an analysis of the current online purchaser of household products. The study based on both primary and secondary data. The primary data were collected from 200 respondents of Tiruchirappalli City Corporation by the use of structured questionnaire. The equal part of 50 questionnaires was given to four zones of Tiruchirappalli City Corporation. Data were collected convenient sampling method and analyses by using simple percentage, chi square test, Garrets’ ranking method and spearman’s correlation coefficient method. The study found that 61% of the respondents are user and remaining 39% of the respondents are non-user. Out of 61%, 73% of the respondent’s access through mobile phone and 43% of the respondents are using debit card. The respondents mostly purchased the food and beverages, clothing and home appliance. The respondents positively expressed their opinion regarding using online purchase are the respondents need not go to shop physically. Because lot of variety of items are available in online and also easy price comparison. It reduces the time and it leads to save the time for another use. The marital status, age and occupation are the most influencing demographic features of online purchase. Out of 39%, majority 27% non-user of the respondents are fear about the products are duplicate, wrong product, difficult in size of the product and getting broken or defective.

Online Purchase, Mode of Payment, Mode of Access, Preference of the products, Influencing factors, Satisfaction Level.

"A STUDY ON ONLINE PURCHASE IN TIRUCHIRAPPALLI CITY CORPORATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.767-779, June 2019, Available :http://www.jetir.org/papers/JETIR1907B34.pdf

"A STUDY ON ONLINE PURCHASE IN TIRUCHIRAPPALLI CITY CORPORATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp767-779, June 2019, Available at : http://www.jetir.org/papers/JETIR1907B34.pdf