• Nivedhita
• Dr.V.Kavitha

Mutual funds act as a medium for retail investors to invest their savings in the professional funds management system, irrespective of the sum invested. It enables masses to enter the Indian Financial Market with much more ease. Indian Mutual Funds industry is growing rapidly which is reflected with the growth in assets under management under various Asset Management Company’s year on year. Investment in mutual funds is less risky when compared to investment in equities market. Less risk combined with moderate returns and professional management act as a magnet for the risk adverse investors to invest their savings in the financial markets. This project aims at finding out the factors affecting investment decision on mutual funds and the impact of behavioral factors on an investor.

Mutual funds, Indian Financial Market and Asset Management Company

"EMPIRICAL OUTLOOK OF MUTUAL FUND INVESTMENTS IN INDIA: A STUDY WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.115-126, June 2019, Available :http://www.jetir.org/papers/JETIR1907B80.pdf

"EMPIRICAL OUTLOOK OF MUTUAL FUND INVESTMENTS IN INDIA: A STUDY WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp115-126, June 2019, Available at : http://www.jetir.org/papers/JETIR1907B80.pdf