• B. Pragathi
• Dr. P.Arumugaswamy

The apparels industries on the competitive world must be aware about customer’s needs & taste & preference and what do the customers expects from the manufacturer. We should have this information or a customer analysis whether if we want to stay in the market and to develop a competitive edge in the market. After have this study we must be able to understand what customers has about the wants of the customer from a brand, why they switch over to other brand, and also we should analysis what are the factors which force them to switch to other competitors branded apparels. By analysing these, company can formulate the strategies as per the customer wants & satisfy the consumer to purchase the same company products, which will be profitable for the company. The relationship between consumers’ decision-making styles and their choice between branded clothing competitors and non-branded clothing competitors is investigated using a sample of consumers of Coimbatore City only. The purpose of our research is to investigate youth of Coimbatore city to examine if any factor influences their buying behaviour for apparel. In addition, consumer attributes and personal characteristics were analysed separately and the relation to the purchase behaviour of youth.

Fashion, Apparels, Youth Generation, Market Segmentation

"Customer’s Perception, Attitude and Satisfaction towards Branded Fashion apparels for Youth with special reference Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.487-491, June 2019, Available :http://www.jetir.org/papers/JETIR1907C32.pdf

"Customer’s Perception, Attitude and Satisfaction towards Branded Fashion apparels for Youth with special reference Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp487-491, June 2019, Available at : http://www.jetir.org/papers/JETIR1907C32.pdf