• Mr.David Raj.J
• Dr.N.Raja

India always enjoys the prestige of holding its traditional Medicine base, and sustains the first place in the production and usage. The Ayurveda products are produced with herbal and plant based ingredients and hence it is harmless. (Harilal, 2009). As the Ayurveda product does not create any side effects, the usage and preference are high. The Indian’s perceive Ayurveda products as not a product, but as a life style. (Arya, thakur, Sanjeev kumar & Kumar 2012).Award and shye (2014) states that ayurveda products are gaining importance because the attitude, awareness and pattern of usage is widely accepted by all class of people. The producers of ayurvedic products are well marketing the products through mass media, posters and banners, botler (2009). The Indian consumers are very much concern over the harmful effects, health risks associated with chemicals, but ayurvedic products does not include any chemicals, but ayurvedic products does not include any chemicals and gains the confidence of its usage. (Sharma, Shankar, Tyagi, Sing & Rao 2008). The Indian consumers believe that the body, health and wellness constitute the life style and the usage of ayurveda products are not fancy and image but for their life style.(Deshpande 2015). The ayurvedic market business accounts for 20 billion and would touch 5 trillion world wide by 2050. (Deshpande 2015).

ATTITUDE OF CONSUMERS TOWARDS AYURVEDA PRODUCTS.

"ATTITUDE OF CONSUMERS TOWARDS AYURVEDA PRODUCTS.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.537-538, June 2019, Available :http://www.jetir.org/papers/JETIR1907C40.pdf

"ATTITUDE OF CONSUMERS TOWARDS AYURVEDA PRODUCTS.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp537-538, June 2019, Available at : http://www.jetir.org/papers/JETIR1907C40.pdf