• Dr. Anupama Jena

Communication is the process of sending information from one person to another so that we can receive them in any manner we want. The main objective of this study is to find out the relationship between effective communication and strategic management in different organizations. Although effective communication plays a very important role in organizational success, it basically depends on the channels, methods, effectiveness and how much receptive are the superiors to the subordinates in an organization. Based on the findings, the work recommends those factors which promote warmth and cordiality that should be imbibed and cultivated. For the easy flow of communication, a simple organizational structure should be designed and implemented. And it is also expected that, the manager should treat the subordinates with humane in order to get the best from them. The study concludes that effective communication is the ‘Lifeline’ of an organization and that efficient and effective communication is influenced by the positivity of our organizations in achieving strategic goals.

organization, communication, message, subordinates, weapon, motivation

"Effective Communication in Strategic Management of Organizations", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.700-705, June 2019, Available :http://www.jetir.org/papers/JETIR1907C59.pdf

"Effective Communication in Strategic Management of Organizations", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp700-705, June 2019, Available at : http://www.jetir.org/papers/JETIR1907C59.pdf