• Sreeraj N R

This paper analyses the perception of investors towards various investment avenues. The main objective of the study is to determine the impact of demographic factors on the investors choice of investment and to analyse the factors that influences the investors preferential selection of various investment options. This study was conducted in Kottayam District of Kerala with a sample size of 100 respondents. Descriptive research design was adopted for the study and the primary data was collected through schedule method with the help of a structured questionnaire. The sampling technique adopted was Convenience sampling technique. Data was analysed and interpreted with the help of statistical tools SPSS. The study concludes that investments by the investors towards various investment avenues were done with the main objective of wealth creation and it is the monthly savings of the respondents which constitutes the main factor in their investment.

Investment avenues, Investors perception, Wealth creation, Investment

"INVESTORS PERCEPTION TOWARDS VARIOUS INVESTMENT AVENUES IN KOTTAYAM DISTRICT IN KERALA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.805-812, June 2019, Available :http://www.jetir.org/papers/JETIR1907C74.pdf

"INVESTORS PERCEPTION TOWARDS VARIOUS INVESTMENT AVENUES IN KOTTAYAM DISTRICT IN KERALA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp805-812, June 2019, Available at : http://www.jetir.org/papers/JETIR1907C74.pdf