• C.SENTHILKUMAR

In India, the banking service is an vital component of services sector. The share of banking and insurance sector within the services industry has burgeoned from 2.88 per cent of Gross Domestic Product in 1980-81. In the recent years the presence of a number of private sector and overseas banks has made the Indian Market more competitive. Increasing rivalry has forced the banks to think of better ways and means of generating revenues from different sources, other than conventional borrowing and lending services.

( CRM-Customer Relationship Management, SBI –State Bank of India , ATM-Automated Teller Machine ECS- Electronic clearing system)

"AN ANALYSIS OF CRM IN STATE BANK OF INDIA AT VIRUDHUNAGAR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.651-656, June 2019, Available :http://www.jetir.org/papers/JETIR1907D91.pdf

"AN ANALYSIS OF CRM IN STATE BANK OF INDIA AT VIRUDHUNAGAR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp651-656, June 2019, Available at : http://www.jetir.org/papers/JETIR1907D91.pdf