• Vidya Aswath

The Concept of Marketing that began as a source of information about products for the consumer to make an informed decision in their purchase, has now evolved in to tool that gives less of information and more of a compulsive brand positioning that influences requirements of men/women irrespective of whether they need a particular product or not. This evolution of Marketing in to a brand positioning tool is already resulting in the end consumer to select a product more on the visual appeal of the product and minimises the opportunity to think on the actual necessity of the product to him/her. Some of this goes to the extent of impacting the lifestyle of men and women in the society. This scenario does not augur well for an intellectually healthy thinking society and there is a Social necessity to educate the public on the importance of not falling prey in to purchasing products just based on the branding or visual effects and actually getting in to detailed contents of the products and making an informed decision based on the merit of purchasing a product that would meet the absolute necessity of purchase for each Individual / family.

Marketing ,

"CONTEMPORARY MARKETING TECHNIQUES AND IMPACT ON HUMAN THINKING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.245-250, June 2019, Available :http://www.jetir.org/papers/JETIR1907E36.pdf

"CONTEMPORARY MARKETING TECHNIQUES AND IMPACT ON HUMAN THINKING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp245-250, June 2019, Available at : http://www.jetir.org/papers/JETIR1907E36.pdf