• P.INDIRA GANDHI
• Dr. S. Adaikala Charles

In this paper proposed in Laundry detergent, or washing powder, is a type of detergent (cleaning agent) that is added for cleaning laundry. This laundry detergent is an essential part of our lives for cleaning laundry goods. Laundry care has achieved a high level of saturation in India, with hand washing remaining the most common form of washing clothes. Indeed, hand wash detergents and bar detergents dominated laundry care in 2018 find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections. The purpose of this paper is to investigate the influence of rural consumer based on different age group.

Key words: laundry care, market analysis, qualitative analysis, corporate strategy

"A STUDY ON THE IMPACT OF MARKETING STRATEGIES ADOPTED BY THE LAUNDRY PRODUCTS MANUFACTURES WITH REFERENCE TO HOME MAKERS IN THANJAVUR DISTRICTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.302-309, June 2019, Available :http://www.jetir.org/papers/JETIR1907E45.pdf

"A STUDY ON THE IMPACT OF MARKETING STRATEGIES ADOPTED BY THE LAUNDRY PRODUCTS MANUFACTURES WITH REFERENCE TO HOME MAKERS IN THANJAVUR DISTRICTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp302-309, June 2019, Available at : http://www.jetir.org/papers/JETIR1907E45.pdf