• Athulya V
• Dr.M.Ramya

Handicrafts sector in the country offers occupation around 35 lakhs people and makes foreign exchange to the refrain about Rs.36,000 Crores annually. The sector shows a vital role in rural economy of the country. The Handicrafts sector echoes the cultural richness and the products show the variety and traditions that exist in the country. The Industry faces a lot of challenges on account of low productivity, poor wages, and drudgery in work places etc. The new generation is not passionate about continuing in the traditional sector. Realising the potential of this sector central and state Government have come up with various schemes for the development of sector such as cluster approach for expansion, Innovative tools and Craft expansion centres, Proficiency expansion training, Plan and product expansion, Formation of marketing infrastructure, Craft tourism creativities etc. In the state of Kerala it is appraised that there are about 1.7 lakh handicrafts artisans dynamically involved in the sector. There are 32 variety crafts exist in Kerala like ivory carving, wood and horn carving, bell metal, hand embroidery, coconut shell carving are important commercial items. The systems employed by the Government of Kerala propose to exclude middlemen, improve the skill of artisans, efficiency, increase market openings and strengthen Co-operatives. Hence the present study is an attempt to know the consumer Preference and attitude towards handicraft products. The present study is descriptive in nature. The data required for the study is collected mainly from a well-structured questionnaire. Convenient sampling technique was used in the study to collect a sample of 150 customers from Kozhikode District, Kerala. The data was collected through a five point Likert scale questionnaire from the respondents. Kruskall wallis test and ANOVA were carried out to serve the purpose of study.

Handicraft, Consumer, Preference and Satisfaction

"Consumer Preference And Satisfaction Towards Handicraft Products With Special Reference to Kozhikode District Kerala", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.731-737, June 2019, Available :http://www.jetir.org/papers/JETIR1907E98.pdf

"Consumer Preference And Satisfaction Towards Handicraft Products With Special Reference to Kozhikode District Kerala", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp731-737, June 2019, Available at : http://www.jetir.org/papers/JETIR1907E98.pdf