• Dr. Anil Vitthalrao Sawant

Abstract : Present paper attempts to study the role of rural entrepreneurship in economic development in India. Agriculture continues to be the back bone of rural society. As per this study, 70 per cent of holdings are held by small and marginal farmers resulting in overcrowding on the agricultural land and diminishing farm produce. Marketing problems are related with distribution channels, pricing, product promotion etc. Rural entrepreneurs should be ensured of proper supply of scarce raw materials on priority basis. Thus, proper education, comprehensive training, setting up of separate financial institutions, development of marketing co-operatives to a large extent help to flourish the rural entrepreneurs in India. Further, both government and non-government agencies should play an important role.

Keywords: Entrepreneurship, economic development, marketing etc.

"Rural Entrepreneurship and Economic Development in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.333-338, June 2019, Available :http://www.jetir.org/papers/JETIR1907F44.pdf

"Rural Entrepreneurship and Economic Development in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp333-338, June 2019, Available at : http://www.jetir.org/papers/JETIR1907F44.pdf