• Vaishali Singh
• Dr. Monica Dungarwal

Now a day, we all know that TV advertisements are influencing a lot and it has affected not only adults but children also in their purchase Media is a very powerful tool for the producers and for the products and services produced by them. We all know that this is an era of digital marketing, you just switch on your TV and you will start getting so many advertisements which might compel you to buy from new things from the market. When we talk about Television Advertisements they influence us much more and children used to get attracted towards the product and services displayed on it without even understanding its use and need. These Ads are so fascinating that they make them irresistible and intolerable to buy things shown over there. Even we have seen that children try to imitate what they see on the TV and particularly what different types of Ad we see presently that are all created by All becomes so eye-catching that the targeted children cannot overlook it. This Research is being conducted to explore the perception of the parent’s impact of TV advertisements on a child's buying Behavior. We know that children are prompted to buy things on TV, so we asked the sampled parents to find change in their Behavior after watching TV advertisements. Where they revealed that television is the influencing media for the child, as in the leisure time children generally watch cartoon networks and programs of their interest; Child grabs whatever he sees, wants to copy that and use the products shown in the TV advertisements without even understanding its relevance and usefulness. It cannot be denied that with this environment, it is very rare that the child may not get influenced by the TV Advertisement and may not enforce their parents to purchase those things which are frequently shown on the TV. The discount offers, the toys given as a token of motivation etc. force them to use the products and services. With the objective and the conclusion of this paper we can find the perception of parents which will surely give an insight on this relevant topic and help the researcher to study more variables in future. This study mainly focused on habits of the children majorly influence advertisements and which ultimately change. Their buying Behavior when they accompany their parents during shopping or eating time.

TV advertisements, parent’s perception

"PARENTS PERCEPTION REGARDING TELEVISION ADVERTISEMENT ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.339-346, June 2019, Available :http://www.jetir.org/papers/JETIR1907F45.pdf

"PARENTS PERCEPTION REGARDING TELEVISION ADVERTISEMENT ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp339-346, June 2019, Available at : http://www.jetir.org/papers/JETIR1907F45.pdf