• Preeti

Retail involves the sale of goods from a single point (malls, markets, department stores etc) directly to the consumer in small quantities for his end use. The price of a good or product when it is sold to the end user for consumption not for resale through a third-party distribution. Retail Prices are the prices that the customers buying good at retail outlets pay. Consumers respond to a lower retail price by switching their purchases of the manufactures product to the lower-priced retailer. Retailing is nothing but transaction of goods between the seller and the end user as a single unit or in small quantities to satisfy the needs of the individual and for his direct consumption. The goal of this work project is twofold. Researcher study the main pricing strategies currently in used in the organized and unorganized retail sector. In order to shed some light on how these pricing strategies work and when are they put into practice, researcher review both the empirical and theoretical literature on the topic. In addition, we also discuss the main effects of these strategies on profits and consumer welfare using graphical analysis. Researcher examines how the pricing strategies identified in the literature have been used in the different retail format in Haryana. From the literature review, this research paper focus on following pricing strategies: Discounted Prices, Odd Price, Even Price, Every Day Scheme of Low Price, MRP. Even though all these strategies have the ultimate goal of increasing a retail format profit. The study analyse the demographic profile of retail customers in Haryana.

"RETAIL PRICING STRATEGIES – A COMPARATIVE STUDY ON ORGANIZED VERSUS UNORGANIZED ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.52-54, June 2019, Available :http://www.jetir.org/papers/JETIR1907G50.pdf

"RETAIL PRICING STRATEGIES – A COMPARATIVE STUDY ON ORGANIZED VERSUS UNORGANIZED ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp52-54, June 2019, Available at : http://www.jetir.org/papers/JETIR1907G50.pdf