• Prajakta Patil

Customer Relationship Management (CRM) is increasing in benefits due to the challenging businesses atmosphere faced by organization throughout the world today. It is particularly critical in industries undergoing changes in traditional channel configuration. CRM is means of addressing increasing competition, changing in economic condition and promotional dependence through relationships development and past marketing programs. CRM is increasing in prominence because its focuses on current users who are the source of the majority of business revenue and the best option for improving business in uncertain times.

Customer interaction; Data acquisition; CRM; etc.

"Study of Customer Relationship Management", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.224-229, June 2019, Available :http://www.jetir.org/papers/JETIR1907G77.pdf

"Study of Customer Relationship Management", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp224-229, June 2019, Available at : http://www.jetir.org/papers/JETIR1907G77.pdf