• Dr. Subarna Sarkar

Flowers are the integral part of the social fabric of human life as the essence and fragrance of flowers has been enticing human being since time immemorial. Indian mythology has given a great importance to the flowers and its usage as religious, aesthetic, decorative, cosmetic and medicinal purpose. Floriculture, or flower farming is a discipline of horticulture concerned with the cultivation of flowering & ornamental plants for gardens & for floristry, comprising the floral industry. It is a fast emerging and highly potential industry in India. It has emerged as a lucrative profession with higher potential for returns compared to other agricultural crops. With the growing importance of flowers in the life style of Indian people, due to the fusion of the western culture and increased standard of living and the growing export potential for flowers has influenced many Indian companies to consider floriculture as a good business prospect. In recent decades, the global demand for flowers has grown considerably. This growth in the market demand and its diversification value has attracted increasing numbers of developing countries to the global fresh flower trade. The paper is an attempt to study the present and future potential of floriculture cultivation and exports in India taking into consideration the measure needed to promote this lucrative industry. This paper represents the SWOT analysis of floriculture industry in India and their future prospects.

SWOT, ASSOCHAM, NHB, APEDA, NABARD

"Floriculture Business in India: A SWOT Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.250-258, June 2019, Available :http://www.jetir.org/papers/JETIR1907G81.pdf

"Floriculture Business in India: A SWOT Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp250-258, June 2019, Available at : http://www.jetir.org/papers/JETIR1907G81.pdf