• Mr. Pallab Chatterjee

ABSTRACT The staffing of an organization for managerial or non managerial positions consists of four sequential steps: Recruitment, selection, training and development. This research paper is highlighting the recruitment process related to outsourcing employees and expansion of the organization carrying with brand image. Some companies prefer to promote from within the organization and others prefer to hire from outside. It is also been discussed in this paper; what influence of Recruitment Process Outsourcing (RPO) has reflected on the corporate brand of the organization and how RPO influences the perception of the new hired employees and strengthen the corporate brand. It also discussed the drivers in decision making of the organization towards RPO and the causes of increasing trend of RPO. Finally, this paper discussed the RPO’s influence on HR Managers and impact of Employees’ talent and attitude on Corporate Brand. At the end, the different factors that contribute towards corporate branding of the organization relating to RPO, is discussed using the conceptual model.

HR Outsourcing, Corporate Branding, Employee Branding, Recruitment Policy, Corporate culture.

"AN EXPLORATORY STUDY ON THE TALENT RETENTION AND EMPLOYER BRANDING: A STUDY ON WEST BENGAL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.336-345, June 2019, Available :http://www.jetir.org/papers/JETIR1907G94.pdf

"AN EXPLORATORY STUDY ON THE TALENT RETENTION AND EMPLOYER BRANDING: A STUDY ON WEST BENGAL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp336-345, June 2019, Available at : http://www.jetir.org/papers/JETIR1907G94.pdf