• Ms. E.Jeevaratnam Jane
• Dr.SP.Mathiraj

There has been a rapid growth in economy with the increase in the consumption across the world. This over consumption has resulted in the deterioration of the environment. The consequences of this environmental degradation has resulted in pollution, global warming etc which has become a cause of public concern which in turn lead to the green movement for the preservation of environment. The purpose of this paper was to understand the variables affecting the consumer buying behavior of green products. The study revealed the demographic factors don’t influence the purchasing behavior of green products. A consumer’s purchase behavior depends on the consumer’s level of satisfaction towards the product. Purchasing behavior and customer satisfaction is mostly influenced by the attributes of the green products.

Green Product, Buying Behavior and Environment

"CONSUMERS PURCHASE BEHAVIOUR TOWARDS GREEN MARKETING PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.365-371, June 2019, Available :http://www.jetir.org/papers/JETIR1907G98.pdf

"CONSUMERS PURCHASE BEHAVIOUR TOWARDS GREEN MARKETING PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp365-371, June 2019, Available at : http://www.jetir.org/papers/JETIR1907G98.pdf