• S.M.PAVITHRA
• MRS.BEULAH JEBAKUMARI SUGANTHI

The concept of market is predominantly changing due to the shift in consumer preferences. There is a large impact of globalization on marketing of goods and services. Social media plays an important role in promoting new products in the market. Moreover, all the companies are exhibiting their concern towards environmental welfare and started producing eco- friendly products. It is evident that companies are employing social media as a marketing tool to promote their products and to interact with the consumers easily. Due to the drastic changes in the environment, there is a necessity for the green movement in developing countries like India. Consumers are becoming more ecologically conscious and prefer to use only eco-friendly products. With a raise in the social awareness, a greater number of people have started using eco-friendly products and it deliberately assist in product promotion. This paper portrays the role of social media as one the tool for marketing for the promotion of eco-friendly products due to its wider reach among the consumers.

social media marketing, eco-friendly products.

"A STUDY RELATING TO THE USE OF SOCIAL MEDIA FOR THE PROMOTION OF ECO-FRIENDLY PRODUCTS AMONG THE CONSUMERS.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.21-28, June 2019, Available :http://www.jetir.org/papers/JETIR1907H06.pdf

"A STUDY RELATING TO THE USE OF SOCIAL MEDIA FOR THE PROMOTION OF ECO-FRIENDLY PRODUCTS AMONG THE CONSUMERS.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp21-28, June 2019, Available at : http://www.jetir.org/papers/JETIR1907H06.pdf