• V.MAHESWARI
• Dr.K.PREMALATHA

Indian Handloom Industry is an ancient cottage industry of India which occupies a unique place in the Economy. It is mainly considered as the Source of Employment for many people. The present Indian textile has been classified as modern textile mills, independent power loom, Handlooms and Garments. This sector is one of the largest unorganized sectors after agriculture having being advantages of less capital intensive, minimal use of power, eco-friendly, adaptability to market requirements etc. But at the same time, this industry is facing numerous problems that some other industries did not face. The government of India also acting towards the development and improvement of its productivity and marketing, still weavers are facing livelihood crisis. The Researcher used Primary data and Secondary data for the study.The tools used for the study are Percentage analysis and Chi-Square for the Study. So that it is the need of the today to identify the problems as well as the strengths and weaknesses of handloom industry to make it profitable. Hence the present study is an attempt to find out the promotion mix of handloom products with special reference to handloom weavers cooperatives society. Against this backdrop the present paper attempts to examine the promotion and distribution policies of the handloom enterprises. Further, it is concluded that there is no significant relationship between Age and Experience of the Respondents, hence huge awareness must be created among the public in order to promote Handloom Products.

Handloom, Textile, Weavers, Industry, Promotion, Problems, Society

"AN ANALYTICAL STUDY ON PROMOTION AND DISTRIBUTION OF HANDLOOM PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.394-401, June 2019, Available :http://www.jetir.org/papers/JETIR1907H62.pdf

"AN ANALYTICAL STUDY ON PROMOTION AND DISTRIBUTION OF HANDLOOM PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp394-401, June 2019, Available at : http://www.jetir.org/papers/JETIR1907H62.pdf