• Sindhu priya. K

Today in a hurry moving world, we can observe change in every movement. Therefore in every phase life is getting complicate but technology has made life very suitable. Whatsapp is marvellous app the most popular in Indians almost every second mobile phone users using the app. As a partial accomplishment of commerce course subject of marketing research for B.com program we have select “whatsapp Inc” for general understanding of the marketing research. Whatsapp Inc was founded in 2009 by Americans Brian Acton and Jan Koum, both former employees of Yahoo!, and is based in Mountain View, California. The company employs 55 people. This research as to measure the satisfaction level of whatsapp messenger; user satisfaction is a evaluate of how products and services supplied by company to meet user’s expectation. The study of this project helped me to know user satisfaction of whatsapp and also the current market scenarios of whatsapp.

User satisfaction, Whatsapp, Key success features

"A Customer Satisfaction Towards Whatsapp in Special Reference to Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.484-493, June 2019, Available :http://www.jetir.org/papers/JETIR1907H74.pdf

"A Customer Satisfaction Towards Whatsapp in Special Reference to Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp484-493, June 2019, Available at : http://www.jetir.org/papers/JETIR1907H74.pdf