• Dr.S. Mahendran
• M.Renuga

In India, marketing event is a speedy mounting structure of advertising and communication. This concept has increased by the event arrangers and diverse product sellers. The event organizers initiate more programme for the advertising the different manufacturers products. It is an extremely adapted technique to proffer innovative services and products to more customers as a unique distribution channel. It augments the relationship between the sellers and each of its customers through inventive marketing technologies. The marketing plans of the manufacturers are crucial one to communicate about their products into customers. The purchasing behaviour has also interrelated with their perception of products and services of the sellers. It mostly changed through product buying habits in marketing events and the consumers have also faced more problems in the purchase of the products from the marketing events of the programme organizers in Coimbatore. The research measured the consumer’s behaviour on marketing events of electronic product sellers in this work. The researcher adopted descriptive and exploratory design for the current study. The study included 200 electronic product buyers and used the purposive sampling method for the selection of respondents. The structured questionnaire has helped to collect the primary data. The researcher has worked the study from 2018 to 2019. The percentile and analysis of variances have helped for the analysis in the research.

Marketing Events, Consumer Behaviour, Electronic Products

"CONSUMERS BEHAVIOR ON MARKETING EVENTS OF ELECTRONIC PRODUCT SELLERS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.621-625, June 2019, Available :http://www.jetir.org/papers/JETIR1907H91.pdf

"CONSUMERS BEHAVIOR ON MARKETING EVENTS OF ELECTRONIC PRODUCT SELLERS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp621-625, June 2019, Available at : http://www.jetir.org/papers/JETIR1907H91.pdf