• Pooja Aggarwal

In banking industry, bank branches are not enough sufficient to provide banking services to cater the needs customer‟s requirements. Mobile banking and internet banking have provided an alternative means to acquire banking services more conveniently. For availing internet banking services rural household opened the bank account that is determinant of financial inclusion. Internet banking has been increased over last few years. It helps bank to improve their profitability by reducing operational and fixed cost. This research focus on factors that influence the customer decision to open bank account and use internet banking .The data for this study collected through questionnaire from rural population of Punjab district. There are twenty two districts in Punjab. But for this study I have chosen nine district .Out of 265, 227 respondent filled the complete questionnaire. For identifying the factors which impact the rural customer„s decision for banking services, factor analysis is applied . Three important factor were identified after applying factor analysis.

Financial inclusion through internet banking in rural household in Punjab

"Financial inclusion through internet banking in rural household in Punjab", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.35-41, June 2019, Available :http://www.jetir.org/papers/JETIR1907I06.pdf

"Financial inclusion through internet banking in rural household in Punjab", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp35-41, June 2019, Available at : http://www.jetir.org/papers/JETIR1907I06.pdf