• Ms.E.Karthika
• Dr.S.P.Vijayakumar

This study will be conducted with the aim to entrant's expectation in shopping malls . The study primarily focuses on the consumers re-enter buying behavior in a mall. It helps us to understand the mindset of the consumers, by which we can develop more products according to their needs. Primary data, which is the feedback received directly from the consumers, will be collected and represented in statistical form. The outcome so obtained will be analyzed and possible conclusions will be drawn. Recently, there has been a increasing trend in the number of shopping malls in Coimbatore. . The growth factors for the shopping malls are the conscious citizens who prefer a sophisticated environment to shop and also with so many international brands making its presence in India, it has created the need to establish a place which has everything within one roof. The concept of shopping malls in India is largely gaining popularity as it attracts customers by way of excellent ambience, style and elegance, having the potential to make one shop and enjoy the experience as well.

ambience, elegance, style, Accessibility,Window shopping

"A Study On Entrant’s Expectations Of Shopping Malls In Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.211-214, May-2019, Available :http://www.jetir.org/papers/JETIR1907I29.pdf

"A Study On Entrant’s Expectations Of Shopping Malls In Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp211-214, May-2019, Available at : http://www.jetir.org/papers/JETIR1907I29.pdf