• Dr.S. Mahendran
• R. Chithra

The eco-friendly goods are protecting the environment with conserving the energy resources in India. The government and other organizations have offered more awareness programmes to utilize the biodegradable and recyclable products. It controls the pollution and other problems of human diseases in the environment. In India, more green products are available in the traditional and online market at huge level for fulfilling the requirements of workplace and households. That is more expensive and efficiently working for long-term with more valuable features. The consumers have different opinion on the usages of eco-friendly products or green products. Now a day, these are the products required to safeguard the people and environment together. So, the researchers have verified the awareness level and behaviour of the consumers on the usage of eco-friendly items. They have checked the influences of the personal details on the post-purchase of behaviour of the eco-friendly good consumers in Coimbatore. The study combined the exploratory and descriptive research design. The researchers have taken 100 eco-friendly good users from Coimbatore with the convenience sampling technique. The primary data has collected for the research through questionnaire method. The study period has taken from 2018-19. The research utilized the percentage method and chi-square for the study.

Awareness Programme, Consumer Behaviour, Eco-Friendly Goods

"POST-PURCHASE BEHAVIOUR OF CONSUMERS TOWARDS ECO-FRIENDLY PRODUCTS IN COIMBATORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.313-315, June 2019, Available :http://www.jetir.org/papers/JETIR1907I42.pdf

"POST-PURCHASE BEHAVIOUR OF CONSUMERS TOWARDS ECO-FRIENDLY PRODUCTS IN COIMBATORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp313-315, June 2019, Available at : http://www.jetir.org/papers/JETIR1907I42.pdf