• Dr.S. Mahendran
• S. Preetha

In recent days, white goods have been creating more attention and preference to purchase the items through online platform in India. The white goods consist some selected electronic goods like fridge, washing machine and other required things which are listed by the ICRA Report, 2006. These are the goods utilized for the commercial and general purpose of the people. The online shopping technique adapted to purchase the white goods with inventive technologies. The consumers have been providing more importance to luxury products for their life. The consumers were progressively using online platforms for buying the required goods in the current era. Their interest is arising in purchase of white goods on online shopping facilities. The sample of 100 white good purchasers have utilized with convenience sampling technique for the research. The primary information has collected with the framed questionnaire and the study period from 2018-2019. The ANOVA and percentile analysis have utilized to get results for the current research.

ANOVA, Consumer Attitude, White Goods

"CONSUMERS ATTITUDE ON ONLINE PURCHASE OF WHITE GOODS IN COIMBATORE REGION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.280-282, June 2019, Available :http://www.jetir.org/papers/JETIR1907J40.pdf

"CONSUMERS ATTITUDE ON ONLINE PURCHASE OF WHITE GOODS IN COIMBATORE REGION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp280-282, June 2019, Available at : http://www.jetir.org/papers/JETIR1907J40.pdf