• Mr.P.Muthuvel

Due to abundant business opportunities, there are a number of services being offered online. Online shopping has emerged as one of the most prominent opportunities available through internet. It has enormous advantages for the customers as well as business houses. Through online shopping, business houses are able to reach out to more customers at limited cost in rural areas. In fact, they act as a stepping-stone to the concept of global village. Hence, online shopping provides unlimited choices to the customers in a nutshell. The customer can shop any day of the year at any time of the day. This also helps in customers‟ time and energy saving. Moreover, due to unlimited choice and less excess time, customers can easily search for the desired things and can easily compare the products/items. This paper attempts to find out the resilience attitude towards online shopping with special reference to Dindigul City Municipal Corporation. A survey was conducted among 160 respondents on the basis of random sampling method. Reliability testing has been conducted to measure the consistency of results and ensure that items or measures are error free. SPSS Software is used to analyze the data and get output. Annova, Mann-Whitney Test, Kruskal-Wallis Test, Two-Sample Kolmogorov-Smirnov Test and Multiple regression analysis have been used to identify about the demographic factors with buying portals of customer towards online shopping and Resilience attitude of Online Shopping.

Online Shopping, Buying portals, Resilience attitude

"THE RESILIENCE ATTITUDE TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO DINDIGUL CITY MUNCIPAL CORPORATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.460-472, June 2019, Available :http://www.jetir.org/papers/JETIR1907J56.pdf

"THE RESILIENCE ATTITUDE TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO DINDIGUL CITY MUNCIPAL CORPORATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp460-472, June 2019, Available at : http://www.jetir.org/papers/JETIR1907J56.pdf