• Sangeetha

Impulse buying behaviour is an enigma in the marketing world, Impulse buying is a very common buying behaviour today, it is an important aspect in consumer behaviour it occurs when consumers has no thinking or decisions and buyers have sudden experience before purchases. Women have become more self-governing, educated and knowledgeable and their overall awareness has improved. They are highfliers in the professions they commence and they shine in it too. The women consumers are buying in greater quantities of household belongings and personal accessories have become more of a habitual impulse purchase than a need-based purchase. This purchase behaviour opens the new market for all durables and non-durables. Thus, the purpose of this research to investigate the relationships that may exist among consumer’s behaviour with respect to impulse buying behaviour of working women.

Impulse buying, self-governing and purchase behaviour

"ONLINE IMPULSE BUYING BEHAVIOUR OF WOMEN WITH SPECIAL REFERENCE TO APPARELS AND ACCESSORIES IN COIMBATORE CITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1-7, June 2019, Available :http://www.jetir.org/papers/JETIR1907K01.pdf

"ONLINE IMPULSE BUYING BEHAVIOUR OF WOMEN WITH SPECIAL REFERENCE TO APPARELS AND ACCESSORIES IN COIMBATORE CITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1-7, June 2019, Available at : http://www.jetir.org/papers/JETIR1907K01.pdf