• D.Radhasri
• Dr.A.SivaKumar

Since the early 1980s, the Middle East in general has been an attractive region for European and American retail business investments, making it an appealing prototype for shopping developments in the 1990s (Jones, 2003). In India, dressing has transformed shopping of attires from a need driven activity to a leisure time entertainment. There is a paradigm shift in the dressing scenario that represents the diverse culture of the country. The changes in the perception and attitude of the consumers towards dressing have been shifting towards the retail stores to shopping malls that pertain to various characteristics. The present research is made to examine the purchase behavior of the consumers in attires purchase

Retail sector, attires and retail stores.

"CONSUMER BEHAVIOUR TOWARDS BRANDED ATTIRES IN THE COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.93-99, June 2019, Available :http://www.jetir.org/papers/JETIR1907K12.pdf

"CONSUMER BEHAVIOUR TOWARDS BRANDED ATTIRES IN THE COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp93-99, June 2019, Available at : http://www.jetir.org/papers/JETIR1907K12.pdf