• Simrat Kaur
• Dr. Anand Sharma

The social network web sites are more and more present in the day by day lives of purchasers, each as a source of records and as an average of amusement and peer interplay. For this motive these are increasingly more becoming a vital verbal exchange device for corporations, for promoting manufacturers and interacting with clients and prospects. These sites are credited with the potential to increase brand recognition and appeal to new clients. Amongst all social network websites, Facebook is one of the most appealing for both customers and marketers. Besides its popularity, Facebook has specificities within the logo-consumer dynamic that makes it specific from the opposite media and calls for specific marketing techniques. Today’s social networking sites also are equipping themselves with analytical skills to analyze the reach, unfold and impact of a social media message. Facebook marketing can goal commercials primarily based on user’s demographic profiles and stated interest, likes and dislikes, offering advantages over alternative forms of advertising. Recent advances in information and technologies, which include integration of GPS structures into Facebook allow more advanced concentrated on. While there are some blessings to embracing social media advertising, there are a number of boundaries to advertising your commercial enterprise on Facebook, as properly.

Facebook, Twitter, Digital Campaigning, Facebook Marketing.

"Limitations of Facebook in Digital Campaigning", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.199-202, June 2019, Available :http://www.jetir.org/papers/JETIR1907K30.pdf

"Limitations of Facebook in Digital Campaigning", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp199-202, June 2019, Available at : http://www.jetir.org/papers/JETIR1907K30.pdf