• Prof. Smt. Veena R Tirlapur
• Miss. Parvati Hullikeri
• Miss Rachana Karur
• Miss Sahana Goudar

ABSTRACT The term “Customer” typically used to refer to someone who purchases from a particular store or company. The term “consumer” more generally refers to anyone engaging in any of the activities like evaluating, acquiring, using or disposing of goods and services. Consumer Behavior is an applied field of study. It is a subset of human behavior, it is useful to develop a general orientation and proceed to delineate those specific actions of humans that are especially relevant to humans as consumers. Consumer behavior is a relatively new field of study. It depicts that people enter into activities for many purposes apart from consumption but when acting a buyer individuals have just one goal in mind. That goal is the satisfaction of their desires by obtaining goods and services. The consumer must make specific types of decision in order to obtain necessary products. He /She must decide whether, what, when, where and how to purchase. The basic decision is whether to purchase at all or not. The decision on what to purchase is directly related to product choices. Consumers seek satisfaction, or benefits, but satisfaction can only be achieved through owning goods and services. Hence, this study has been taken up to know the consumer behavior pattern of teenagers. Teenagers are chosen as the subject because they constitute important segment of consumers who are largely tapped by marketing managers of different markets/products, as can be witnessed in the advertisements on Television, Magazines, Posters.etc, to identify the infusing factors on consumer behavior, to identify the influence of peer pressure and family members in determine consumption behavior among teenagers. As it was a comparative study, two samples consisting of 25 boys and 25 girls from the Gadag-Betgeri city were selected. The study results despite that majority of the teenagers both boys and girls belong to the age group of 18 years. Cent percent of the teenagers both are boys and girls were interested in making purchases on their own. It was analyzed statistically by using chi-square test (X2) and found that the influence of brand named products was more on boys when compared to girls and significant at 5% level (7.219). Majority of 60% boys are influenced / attracted by offers and 40% are least concerned about the offers whereas majority of 68% girls are not attracted by offers followed by 32%girls who are influenced by offers. A Chi-Square (X2) test was applied to find out the influence of teenagers boys and girls by offers. The test was found to be significant at 5% (3.945) inferring that the boys are more influenced by offer than the girls. Thus the influence of Brand product is more on boys than girls, influence of offers is more on boys than on girls and boys are found statistically significant.

Key words: Consumer, Behavior, Influence, Teenagers, Products and Buying.

"A STUDY ON CONSUMER BEHAVIOR PATTERN OF TEENAGERS OF GADAG-BETGERI.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.433-437, June 2019, Available :http://www.jetir.org/papers/JETIR1907K65.pdf

"A STUDY ON CONSUMER BEHAVIOR PATTERN OF TEENAGERS OF GADAG-BETGERI.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp433-437, June 2019, Available at : http://www.jetir.org/papers/JETIR1907K65.pdf