• Dr.S.Velanganni
• nil

Agriculture, which is considered the backbone of the Indian economy, has taken a back seat due to the apathy of government policies in the last two decades. The percentage of cultivable land has come down. Meanwhile, nearly 70 percent of the population depending upon agriculture for their daily livelihood directly or indirectly is currently undergoing a transformation. Farmers’ welfare directly depends upon the income generated from agricultural produce. This income would be high or low depending upon the nature of the price discovered in the market for the produce. The farmers often do not participate in determining the price and instead the middlemen and agents (and in the case of certain crops, the government) do it. The present study tries to focus on the daily dynamics of “Uzhavar Sandhais” to understand how they make a significant difference in farmers’ standard of living.

Key words: Agriculture farmers, UzhavarSanthais, Social, Economic and Empowerment Factors

"Marketing Performance of Uzhlavar Santhai with reference to Coimbatore District in Tamil Nadu-An Empirical Study ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.677-688, June 2019, Available :http://www.jetir.org/papers/JETIR1907L04.pdf

"Marketing Performance of Uzhlavar Santhai with reference to Coimbatore District in Tamil Nadu-An Empirical Study ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp677-688, June 2019, Available at : http://www.jetir.org/papers/JETIR1907L04.pdf