• Dr.V.Abirami
• Mrs. B.Gokiladevi

Today we are facing effects of the global warming on ecological and sociological life and human activities are primary driver for it. Global warming (GW) caused by many things but manmade cause probably do the most damages like, Pollution by burning fossil fuel (oil, coal, gas etc.) they given off CO2. And another major man made cause of GW is population, more population means more food requirements means more transportation and more transportation causes again more CO2. Since CO2 contributes for global warming, increased population makes the problem worse because we breathe out CO2. Also the trees can convert CO2 to oxygen but for land utilization. we cut down the trees for our homes, buildings, roads and transportation purpose sometimes also to fulfill our basic need. So we are constantly taking maximum advantage of our natural resources but nothing back in return.

Global warming, rural area, Green FMCG products

"A STUDY ON ECO-FRIENDLY OF FMCG PRODUCTS WITH SPECIAL REFERENCE TO CONSUMERS OF RURAL AREA IN COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.767-771, June 2019, Available :http://www.jetir.org/papers/JETIR1907L17.pdf

"A STUDY ON ECO-FRIENDLY OF FMCG PRODUCTS WITH SPECIAL REFERENCE TO CONSUMERS OF RURAL AREA IN COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp767-771, June 2019, Available at : http://www.jetir.org/papers/JETIR1907L17.pdf