• SREEKUMAR P.G.
• LAKSHMI V

The world is developing fast with the adaptation of new technology. Information technology has become a vital element for even daily life. The usage of computer and similar gadgets has become popular and is one of the most important segments that are undergoing updation in a rapid manner. It has become very crucial for the companies also to maintain the same level of satisfaction. This study is basically concentrating on the level of satisfaction of customers who have bought Dell as their laptop.

Customer, Behaviour, Satisfaction, Factors.

" A STUDY ON CUSTOMER BEHAVIOUR & SATISFACTION TOWARDS DELL LAPTOP WITH SPECIAL REFERENCE TO THRISSUR CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.9-16, June 2019, Available :http://www.jetir.org/papers/JETIR1907L55.pdf

" A STUDY ON CUSTOMER BEHAVIOUR & SATISFACTION TOWARDS DELL LAPTOP WITH SPECIAL REFERENCE TO THRISSUR CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp9-16, June 2019, Available at : http://www.jetir.org/papers/JETIR1907L55.pdf